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Head Office in Jaipur

Near, 21-A Anuprash, Akshardham Mandir Rd, Sanjay Nagar, Chitrakoot, Jaipur, Rajasthan 302021

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    Head Office in Jaipur

    Near, 21-A Anuprash, Akshardham Mandir Rd, Sanjay Nagar, Chitrakoot, Jaipur, Rajasthan 302021

    Request a Quote

    Looking for a quality and affordable builder for your next project?

    * Please Fill Required Fields *
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    Toll Free

    9602036711

    Working Hours

    COLOR THEORY | Construction Company in Jaipur

    Construction Company / September 24, 2022

    Construction Company in Jaipur

    Many people hear the term “color theory” and they are immediately intimidated. It
    sounds like a collegiate term that only artists and interior decorators know about. It is
    true that color theory can be fairly in depth and confusing. However, with a little
    explanation and understanding, you can consider yourself well-schooled in practicing
    the basics of color theory. Construction Company in Jaipur
    It is important to understand color theory since it will play an important role in how you
    make use of color in your home. These practices can help you learn what colors
    complement each other and which ones clash. By understanding this in advance, you
    can avoid repainting later. Construction Company in Jaipur

    Construction Company in Jaipur
    Construction Company in Jaipur

    To start with, you will want to know a little about the color wheel. This wheel explains
    how colors work together and how they mix to create new colors. If you are unfamiliar
    with the color wheel, then here is what you need to know. Construction Company in Jaipur
    There are three colors that are considered primary. These are the colors that mix
    together to create all other colors. The three primary colors are red, blue, and yellow.
    On the color wheel, they each touch the other. Secondary colors are the colors that
    Construction Company in Jaipur are created from the mixing where the primary colors touch. Red and blue mix to
    create purple. Blue and yellow mix to create green, and yellow and red mix to create
    orange. A third set of colors are called tertiary. These colors come from mixing one
    primary color with one secondary color. For example, purple and red will create Construction Company in Jaipur
    fuchsia. Blue and green will mix to create aquamarine.

    Construction Company in Jaipur
    Construction Company in Jaipur

    Now that you have a better understanding of how the color wheel works, you must be
    wondering how you make use of it. This is where color theory begins to play a major
    role. Construction Company in Jaipur When you want to make use of color in a room, you can use the color wheel to

    choose complementing colors to create a palette that will be appealing. The primary
    colors are the boldest and should only be used in small amounts so that they do not
    overwhelm a space. When you look at the color wheel, secondary and tertiary colors
    will work well with their complementing colors or ones that connect to them on the
    wheel. Construction Company in Jaipur
    The color wheel itself is actually only the beginning of the theory of color. After all, the
    color wheel only includes the different hues of color. If you are unfamiliar with hue,
    never fear. This section will be followed by a glossary of terms to help you better
    understand theory. You will also want to learn about tint and shade when choosing the
    right colors for a room. Often, you will find that the best way to decorate a room will be
    to choose a certain hue and then use varying tints and shades to create a depth within the room. Construction Company in Jaipur

    Construction Company in Jaipur Let us consider the hue of blue for a moment. If you want to decorate a room in the
    color blue, you will not want to have everything in the room the exact same blue.
    Otherwise, you will find that the room is plain, flat, and a little overwhelming. Instead,
    you will want to find different shades of blue that work well together. You will also want
    to add in a few pieces in a complementing hue like green or yellow in order to break
    up the blues of the space. Construction Company in Jaipur

    Construction Company in Jaipur
    Construction Company in Jaipur

    Another part of color theory depends more upon the psychology of color. This may be
    a totally new concept to you, but it has been put into practice for ages. There are
    certain colors that have been proven to affect the mood of a person when they are
    surrounded by that color. For instance, blue is known to be calming. Construction Company in Jaipur  Yellow is known

    to bring a bright, happy feel. Red can bring on emotions. By understanding this, you
    can better consider what colors you want to use in a given room. You would not
    exactly want to make use of many reds in a bathroom or a bedroom where you want
    to create a relaxing atmosphere! Construction Company in Jaipur

    Finally, you will want to know the difference between warm and cool shades since you
    will not want to use the two together. Warm colors include reds and yellows while cool
    colors include blues and greens. Of course this also covers all the shades, tones and
    hues in between. Construction Company in Jaipur  Anything with an orange, red, pink, yellow, or brown tone will be

    considered warm. Anything with a blue, green, aqua, teal, or grey shade will be
    considered cool tones. In most cases, you will want to choose only warm or only cool
    tones for a given room.

    Although brand stores can be seen throughout the world in different formats, there are particular mechanisms in place for promoting a new concept or consolidating a brand experience on the global market. This usually happens in major retail positions, to allow access to a larger proportion of the world’s consumers.

    Construction Company in Jaipur

    The design is then reinterpreted into the smaller stores outside of the major cities. These mechanisms can be categorized as concept stores, flagship stores, and lifestyle stores. As the retail market becomes more and more saturated, retailers are constantly trying to find new ways to appeal to different markets. Online selling has become mainstream for most. More interestingly, the approach of guerrilla marketing has taken retailing by storm, bringing an element of surprise and the unexpected to the consumer.

    Concept stores – Construction Company in Jaipur

    The concept store is a place where new retailing ideas are tested or promoted for the first time in a specific location. The site is usually a key retail space with a high footfall and sales activity. The aim is to see if the new store concept achieves a good response from the public who would usually buy into the brand and if a new breed of consumer can also be attracted. The success or failure of a new concept is judged quite crudely in sales figures. If sales go up, then the concept is a success. There are cases, however, where the concept store in a major location is successful, but a roll-out into smaller sites may not work.

    Construction Company in Jaipur

    This is because in poorer areas, the implementation of a polished new scheme may indicate a more expensive level of product that may appear unobtainable, therefore resulting in a down ward turn in sales. For this reason, retailers are careful in understanding the market of a particular place in relationship to the brand, and can input the new concept at a more acceptable level.

    Construction Company in Jaipur
    Construction Company in Jaipur
    Flagship stores – Construction Company in Jaipur

    The job of the flagship store is to promote the brand in large, key retail sites around the world. The interior is often an extension of that found in a retailer’s chain store, but produced to a higher specification and with unique features that act as a brand statement. The flagship store influences the brand choice made by the consumer through
    creating an exhibition-like experience that is more like a tourist attraction than a place to shop. Construction Company in Jaipur The idea is that the consumer will visit a flagship store, may or may not purchase goods, but by visiting, they buy into the brand and may shop in the retailer’s other stores closer to home. The flagship store is a clever marketing tool and aims to subconsciously stimulate the consumer into choosing a particular brand.

    Pop-up stores and events –  Construction Company in Jaipur

    One phenomenon currently gripping retail culture is the pop-up store or installation, which is a derivative of guerrilla marketing. The idea is that a store will appear in a location for a minimum amount of time. It may be in the form of a temporary structure or a space that is not usually associated with retail. The venue and event is not advertised, aiming the concept at the cool, those in the know. The pop-up store concept is associated with cutting edge and being with the ‘in’ crowd: ‘if you don’t know about it, you don’t need to know type of psychology. This concept is realized to lift the status of the brand and will provide the consumer with a different type of product that can only be found in this exclusive temporary location.

    Lifestyle stores – Construction Company in Jaipur

    The concept of the lifestyle store was derived from the idea that chain stores could provide a diverse product range under one brand. This was seen as being aspirational for the consumer, as they could then buy into a whole lifestyle experience. The lifestyle store can incorporate all of the retail sectors by offering fashion, homeware and entertainment departments. The lifestyle store sometimes sees the merger of diverse retailing, such as a bank with a coffee house, or a sports store with a technology area.

    Endorsements, collaborations – Construction Company in Jaipur

    and sponsorships It is usual for brands to be seen sponsoring major events, such as sports competitions, in the form of advertisement hoardings. More recently, brands collaborate with artists of different types as a way of promoting the brand in particular circles, therefore enhancing itsattraction. In recent years, we have seen a rise in celebrities endorsing products with their name, which in turn is their brand, to raise the status of a product type and to give the consumer the opportunity to, in some small way, become them. The sale of perfume is a good example of this.  Construction Company in Jaipur

    Construction Company in Jaipur

    Whether the brand is a celebrity endorsement, collaboration between the arts and brand or sponsorship of an event, the outcome impacts on the interior space for its duration. The space in some cases becomes a one-off event in itself or a temporary interior installation becomes the centre point of the store or gallery. This communicates an air of exclusivity to consumers who are quick enough and in the know, enabling them to buy into the brand for a limited period or to experience the brand as an installation rather than a place to shop. Construction Company in Jaipur

    Branding and identity Student case study – Construction Company in Jaipur

    Students were asked to design a retail space for the display, selling, and storage of a luxury brand of mobile phone,
    incorporating a strong brand identity that can be easily recognized and accepted throughout the world. This resulting design considers the variety of product ranges and the number of phones to be displayed. The site used for the project is based on
    a typical retail unit in a shopping mall of approximately 40 square meters and a ceiling height of three meters with adequate storage for 70 phones. The sales process allows staff to engage with customers\ once they have shown interest in a specific product, with space where the staff and customer can sit down to discuss the phones comfortably. 

    Construction Company in Jaipur

    The design concept is based on opulence, seduction, and exclusivity and uses luxurious materials and lighting to suggest the quality of the product and to mimic the identity of the brand. Construction Company in Jaipur

     
    Construction Company in Jaipur
    Construction Company in Jaipur

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